TDEP IS DIFFERENT
BETTER INPUTS FORÂ BETTER INSIGHTS
By asking consumers a small number of important questions TDEP expects to generate data that is more predictive of consumer behavior than existing processes
FOCUSED ONÂ A MULTI-TRILLION DOLLAR CONSUMER VALUE CHAIN
TDEP is not disrupting a given industry, but designed to harness value across the entire commercial ecosystem downstream of raw data collection (e.g., advertising, e-commerce etc.)
THE 90% PLEDGE
At maturity, TDEP aims to have 90%+ of the revenues go directly to middle and low income American households
A NONPROFIT TECH START-UP
TDEP is designed to rapidly scale like a tech startup... with immediate benefits flowing into the communities
OUR APPROACH
PILOT DRIVEN
We will learn our way to success. Â By running multiple pilots around the US we will learn the best questions to ask, engage communities and amplify the TDEP mission.
NON-PARTISAN
Collecting nonpartisan data is a key design criteria. Each pilot will consist of two communities that reflect the breadth of political views in America today.
SCALABLE
Our question design and tech platform can scale easily without limitations. Â TDEP can grow as fast as our customers and partners aspire.
TDEP INSIDE
The data we collect can be more predictive, less biased and less subject to manipulation. Â We expect businesses to co-brand TDEP and their customers to reward them for doing so.
